Coming Soon:

Switchgear by brightbell.

AI First,  Human Always.

Switchgear is a hybrid customer service platform that uses AI to instantly handle high-volume, repetitive requests—freeing up human agents to focus on the conversations that actually require judgment, nuance, and care. Customers get fast, accurate answers for simple issues, and seamless hand-offs to skilled humans when things get complex.

The result is support that’s both efficient and genuinely helpful—scaling like software, but feeling human when it matters most.

Native Shopify Integration – Human Agent Assist

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